Communication theory media technology and society book pdf | David Holmes
This book introduces communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the 'first media age' of broadcast with the 'second media age' of interactivity. Communication Theory argues that the different communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).
Communication theory media technology and society pdf free download. What follows is an interdisciplinary communication theory book that sets out the implications of new communications technologies for media studies and the sociology of communication. The cluster of texts that emerged over the last decade dealing with computer-mediated communication (CMC), virtual reality and cyberspace has significantly established new theoretical domains of research which have been accepted across a range of disciplines. The current book proposes to integrate this literature in outline and summary form into the corpus of communication studies.
Chapter 1: Introduction–A Second Media Age?
Communication in Cybercultures
The Overstatement of Linguistic Perspectives on Media
The First and Second Media Age–the Historical Distinction
Broadcast Mediums and Network Mediums–Problems with the Historical Typology
Interaction Versus Integration
Chapter 2: Theories of Broadcast Media
The Media as an Extended Form of the Social–the Rise of ‘Mass Media’
Mass Media as a Culture Industry–From Critical Theory to Cultural Studies
The Media as an Apparatus of Ideology
Ideology as a Structure of Broadcast–Althusser
The Society of the Spectacle–Debord, Boorstin and Foucault
Mass Media as the Dominant Form of Access to Social Reality–Baudrillard
The Medium is the Message–McLuhan, Innis and Meyrowitz
Chapter 3: Theories of Cybersociety
Cyberspace
Theories
Social Implications
Chapter 4: The Interrelation between Broadcast and Network Communication
The First and Second Media Age as Mutually Constitutive
Broadcast and Network Interactivity as Forms of Communicative Solidarity
Understanding Network Communication in the Context of Broadcast Communication
Understanding Broadcast Communication in the Context of Network Communication
Audiences without Texts
The Return of Medium Theory
Recasting Broadcast in Terms of Medium Theory
Chapter 5: Interaction Versus Integration
Transmission versus Ritual Views of Communication
Types of Interaction
The Problem with ‘Mediation’
Medium Theory and Individuality
Reciprocity without Interaction–Broadcast
Interaction without Reciprocity–the Internet
The Levels of Integration Argument
Chapter 6: Telecommunity
Rethinking Community
Classical Theories of Community
The ‘End of the Social and the New Discourse of Community
Globalization and Social Context
The Rise of Global Communities of Practice
Sociality with Mediums/Sociality with Objects
Post-Social Society and the Generational Divide
Network Communities
Broadcast Communities
Telecommunity
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